When you allow our award winning designers to custom create something for you, you will get the best selection of product not always seen on our website. Sometimes we get newly released florals from our growers across the world which have not been globally released. Sometimes we have a great deal on an abundant product and can add more to a design than what normal market value allows. When you choose this option you can still request colours or flowers in the special instructions area so your recipient can have it personalized to their taste. We Highly suggest this during major floral holidays to avoid disappointment. What's the difference in price? The higher value designs allow us to use higher end florals and more product. This design may be made in a vase, a ceramic container, a watering can or some other fantastic vessel we have at the shop. A wonderful choice for your special occasion.